- What is neubrutalism or neobrutalism?
- What is the concept of neubrutalism?
- What is the difference between Brutalism and neo Brutalism?
- What are the applications of neubrutalism?
- Is neubrutalism the new design trend?
- How can I get started with neubrutalism
What is Neubrutalism
Neubrutalism, or Neo-Brutalist design, is a design trend characterized by its raw, unpolished aesthetic and emphasis on functionality over form. It departs from the sleek, minimalist designs that have dominated design styles over the years
Neubrutalism is now used in graphics design, UIUX design, web design as well as App design
The concept of Neubrutalism
Neubrutalism was inspired by an architectural movement that started in the mid-20th century say 1950’s to 1970’s. The name and concept neubrutalism originated from Brutalist architecture, that is Brutal – meaning that it lacked conventional design style, was exposed, using unpainted concrete or bricks, they had angular geometric shapes and mostly monochromatic color schemes.
So, neo-brutalism or neubrutalism is a toned-down and improved version of brutalism
What are the characteristics of neubrutalism
The key characteristics of neubrutalism include:
- Raw and Unprocessed: It embraces a raw, unprocessed aesthetic, often using unfinished elements and bold, contrasting colors.
- Bold Typography: Large, bold fonts are used to create a strong visual impact, especially the San serif eg Poppins,
- Asymmetrical Layouts: Traditional grid-based layouts are abandoned in favor of asymmetrical and unconventional arrangements.
- Minimalist Approach: While it might seem chaotic, Neubrutalism is quite minimalist, focusing on the essential elements of design.
- Emphasis on Function: The primary goal of Neubrutalist design is to convey information clearly and efficiently.
- No Shadows: No light shadows, instead you use a thick black cast behind the subject
- Color explosion or clashing of multiple colors: this defies the design principle of use of complimentary colors
Differences between Brutalism and neo Brutalism
Brutalism
Focus on function: Prioritizes functionality over form.
Raw materials: Exposure to concrete and other raw materials is used.
Bold forms: Features large, imposing structures with geometric shapes.
Minimalist color palette: Often uses a limited color palette of black, white, and gray.
Neo-Brutalism
Playful approach: Combines raw aesthetics with playful elements.
Bold typography: Uses large, bold fonts to create a strong visual impact.
Asymmetrical layouts: Breaks traditional grid-based layouts.
Vibrant color palette: Employs a wider range of colors, including neon and bold contrasts.
Focus on user experience: While still prioritizing functionality, it also considers user experience and usability.
In essence, Brutalism is a more austere and functional approach, while Neo-Brutalism is a more playful and expressive interpretation of the style.
To get started with neubrutalism
The earliest form of neubrutalism design was noticed in 2010, though it was used before then, but became a predominant style for UIUX, Graphics design, web design, app design, etc.
Here is a video to get you started with neubrutalism
